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The concept drives some people crazy and causes them countless hours of lost sleep, but personally I don’t mind: Google Latitude automatically broadcasts and stores a record of my whereabouts at any given time (it’s on my Android devices, iPad, iPhone and PC). In the next 10 years we’ll look at our discomfort in revealing our location the same we now look at those who were so shrill about Caller-ID 20 years ago. Sure, there are times when it might reveal too much information, but as with caller-id, I think most of us realize the benefits far outweigh the typical risks.

Below is a heat-map of my most frequented locations, updated near real-time over the past 14 months. The interesting part about Google Latitude, unlike Foursquare right now, is that I don’t have to check-in. Latitude automatically logs when I am at a location for a given number of minutes or seconds. The data on the heatmap is not all that surprising:

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