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When an entrepreneur starts a company – they usually fall into one of two camps: Founders who ignore the legal and organizational startup issues in favor of focusing on product development , and founders who focus too much on these ‘setup’ issues.
As noted in this useful article by NY City’s “Entrepreneur in Residence” (who knew cities had EIRs?):
One of the most common mistakes founders make is to not file the 83(b) election, which can create serious tax problems for the founder personally and delay a venture financing for the company.
First-time entrepreneurs often get obsessed with the details of incorporation, patents, stock allocations and similar set-up activities, to the point where they end up building a solid company – that does absolutely nothing. It’s not their fault: An entire industry of lawyers, accountants and consultants writing articles, running workshops and seminars imploring entrepreneurs to obsess over the details of IP, patents, taxes and other administrative headaches – all of course requiring help from a professional. And unless these details are handled correctly they will not only fail as an entrepreneur, but they may also lose their house, credit rating, bank account and 401k.
The dliemma is that these professionals are correct: Patents, incorporation, stock issues and taxes – neglecting any one of them can derail or destroy you or your company. But here’s the thing: None of those activities can make your company successful. They are merely ‘defensive’ tools. Only the fundamentals: A big market, a compelling product – and the ability to create that product and bring it to market – are the deciding factors in your company’s success.
A Typical Story
Entrepreneurs focusing too much on those administrative issues reminds me of a conversation I heard between an entrepreneur and investor. The entrepreneur was proudly demonstrating their online sales system – showing how automated it was, and how easy it made it for customers to order the product, and how the system helped to market the product with search engine optimization and other marketing tricks. The investor agreed that it would save them a lot of time and money having this sales system. And then the investor asked: “By the way, ‘got any? Any sales?” Of course the answer was ‘no.’ The product, in fact, wasn’t even ready to ship yet.
Having the killer sales system would make that company highly efficient and competitive – once their product was selling and solving some big problems for large groups of customers. But working on the sales system has no impact either way on getting the product developed, or on whether or not the product filled a big customer need.
Sure, lawyers and accounts will tell you that making a mistake in patent filings or taxes or incorporating can cause fatal problems for any company. And this is true. On the other hand – after nearly 30 years of working as an entrepreneur and investor, I can name hundreds of companies that have failed because they didn’t focus enough on the products and customers. I would have to think long and hard about a company that started to succeed, only to fail because they didn’t do enough paperwork in the beginning.
Today’s entrepreneurs seem inherently wired with a bias towards action- rolling up their sleeves with the mindset of “just do it”. Unfortunately today’s entrepreneurs are also surrounded by a professional community who seems to be giving them the contradictory advice of “just file the paperwork, first”. For the true entrepreneur, the choice is clear: Just do it. Just F*ing Do it.
Written by CJ Cornell
Serial Entrepreneur. University Professor. Software Engineer. Media Executive. Venture Capitalist. Researcher. Marketer. Advisor. Mentor. Author and Speaker. Founded or co-founded nearly a dozen companies in software, digital media and television.
For the past few years I’ve been Co-Director of the Knight Center for Digital Media Entrepreneurship and Professor of Digital Media & Entrepreneurship at Arizona State University, and the university’s first full time Entrepreneur-in-Residence. Currently Visiting Professor of Entrepreneurship & Innovation at New York Institute of Technology and Managing Director at Propel Ventures LLC.
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