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Another day another thousand articles posted by the latest entrepreneurs to achieve a milestone of success: Raising venture capital, launching the flavor-of-the-month iPhone app, or being acquired by Google or Facebook. Inevitably the subject of the article is “I just became mega-successful, and here is exactly how I did it, so you can be mega-successful too.”

Well, they never use those exact words, of course. Most often, these success stories really are more akin to the 22 year old who wandered around Cape Kennedy, opened a door and found themselves strapped-in to a Space Shuttle launch.  When they return, they write a book about “here’s how I became an astronaut, and here’s how you can become one, too”.

When you’re struck by lightning, it’s best not to assume you can teach the world how to harness the power of the heavens.

 

Written by CJ Cornell

CJ Cornell

Serial Entrepreneur. University Professor. Software Engineer. Media Executive. Venture Capitalist. Researcher. Marketer. Advisor. Mentor. Author and Speaker. Founded or co-founded nearly a dozen companies in software, digital media and television.

For the past few years I’ve been Co-Director of the Knight Center for Digital Media Entrepreneurship and Professor of Digital Media & Entrepreneurship at Arizona State University, and the university’s first full time Entrepreneur-in-Residence. Currently Visiting Professor of Entrepreneurship & Innovation at New York Institute of Technology and Managing Director at Propel Ventures LLC.

 

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