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What I do ....

I do a lot. Maybe too much. To the untrained eye it may look like a chaotic web of activities, but there is a method to the madness. It all makes sense. My work is the cross section between entrepreneurship, cutting-edge digital media, and human behavior - and in creating products and new ventures in these fields.

My Work

Mainly my work falls into three broad areas: Technology, Entrepreneurship and Behavior – and how they intersect to form brave new worlds of innovative techniques, new products and new companies.

Entrepreneurship and Innovation
Half my time is devoted to entrepreneurship: Mentoring new companies – from concept to product to market, including preparing for venture funding and scalable growth; I help large companies identify emerging markets and innovate using the latest technologies. I research and teach new ways of approaching entrepreneurship to young students and seasoned entrepreneurs alike.

Digital Media and Information Technologies
I work to keep ahead of the latest digital technologies and tools – that can be be used for new product innovation or to help reduce startup development costs.I investigate and develop new ways technology can be used to gain insight into social behavior, and how this technology can be used to augment or influence behavior.

Social Networks and Behavior
Extending beyond technology, my prior and current work in Artificial Intelligence, Behavioral Economics and Game Theory enables me to help develop experiments and techniques that give us more insights into what people are thinking and doing – and into what they *will* be thinking and doing. In practical terms, this enables me to help design products and business models that predict and influence consumer behavior – in ways that are not only useful, but also lots of fun.

Entrepreneurship & Ventures

I start new ventures. Some call this being a “serial entrepreneur” but “parallel entrepreneur” might be more accurate. I spend a good deal of time helping others conceive, start and grow their own ventures too – whether by acting as a mentor or advisor – to acting as consultant, board member or interim CEO or other role.

Entrepreneurship & Innovation
Half my time is devoted to entrepreneurship:  I develop new ventures – from concept to product to market.  I help entrepreneurs prepare for venture funding and scalable growth; I help large companies identify emerging markets and innovate using the latest technologies. I research and teach new ways of approaching entrepreneurship to young students and seasoned entrepreneurs alike. In addition, I sit on many economic development boards, and similar initiatives designed to foster entrepreneurship.

Advising and Mentoring

I advise new ventures, I mentor entrepreneurs.

 

Investing and Development
I work to keep ahead of the latest digital technologies and tools – that can be be used for new product innovation or to help reduce startup development costs.I investigate and develop new ways technology can be used to gain insight into social behavior, and how this technology can be used to augment or influence behavior.

Career Highlights

 

CJ Cornell was name Featured Speaker of the Year (2004), Toastmasters; Distinguished Officer 1992, 1993, 1999

CoFounder of AhaMedia, Inc.

A behavioral media company developing behavioral-tracking targeting technologies for digital media.

 

Created and led the first and still the largest video-on-demand cable television network in the world, along with developing critical technologies Arbor and Prizm – which enabled 10 interactive niche branded cable TV channels, “Oasis,” “Praxis,” “Soma,” “Quest,” “Alliance,” with self-adjusting educational video.

PDF brochures below:

http://bit.ly/dfmS0C

http://bit.ly/bKhTw4

WisdomTV

Interactive television channel, services and communications products for homes.

 

Protocorp Telesystems + Wildcard

Creator of the WildCard (smart card/IC card technology, integrated with personal computers), the T-Phone (smart telephone architecture and platform, and wireless communicators to interactive television products), the Pegasys Series (software for human resource management) along with peripheral products and software.


CJ Cornell is a board Member of DataInfoCom – a predictive analytics company. 2005-Present

Media Professor, Telecom Executives Join Analytics Software Company’s Advisory Board
http://datainfocom.com/media-professor-telecom-executives-join-advisory-board/
http://www.datainfocom.com/

Two Experts Talk About Getting Ahead Of The Conversations In Social Media
http://datainfocom.com/two-experts-talk-about-getting-ahead-of-the-conversations-in-social-media/

RUCKUS
CJ Cornell served as Vice President of Programming and Product Management from 2005 to 2006. Rukus Network was the largest Digital Music/Movies Network for Colleges (Ruckus is a digital music and video venture formed by Time Warner executives, funded by Battery Ventures and sold to Universal Music Group.)

MOBILEWAY INC. (NOW MOBILE 365)
CJ Cornell served as Executive Vice President from 2000 to 2001 in Paris, France. Mobileway focuses on Content Marketing, Mobile Commerce, Gaming and Content Distribution.

http://www.sybase.com/mobileservices

Speaking & Presentations

Speaking

I’ve spoken at over 150 conferences worldwide from Sydney to Delhi to Austin to Paris. I speak on a wide range of topics, but my core area of expertise is the social web. I’ve been using social web tools for 21 years (since 1992!) and working in online marketing for more than 14 (1999). If your organization or association needs to know how to apply social web tools to their business, I can craft a seminar, workshop or keynote presentation that will demystify the process. I love speaking to audiences of all sizes.

Speaking Requests:

Contact Leigh Bureau.

Upcoming Speaking Engagements:

A few coming around the corner…stay tuned…

 

Recent Presentations

(show 1 slideshare … link to others)

 

Former Speaking Engagements:

  • Raymark Retailer Event, New York, NY – November 13, 2012
  • Thinc Iowa, Des Moines, Iowa – October 10-11, 2012
  • Just For Laughs Festival, Montreal, QC – July 25-30, 2012
  • Insparq Social Commerce Accelerator Program, Webinar – July 11, 2012
  • Fashion:Tech Panel, International Startup Festival, Montreal, QC – July 11-13, 2012
  • Collaboration Panel, Dell Women’s Entrepreneurial Network Conference Panel, India – June 19, 2012
  • Private eTailer Event Keynote, Montreal, QC – May 29, 2012 (slideshow)
  • C2Mtl, Montreal, QC – May 25, 2012
  • ThirdWaveFashion Panel: Internet Week, New York, NY – May 14, 2012
  • StartupCanada Launch Panel, Ottawa, ON – May 2, 2012
TEDxConcordia 2011 - Tara Hunt - 04Tara Speaking at TEDx February 2011

 

 

http://igniteshow.com/videos/cargo-cult-entrepreneurship-0

 

 

Selected Articles & Presentations by CJ Cornell

  • “Strking Oil in the Vast Wasteland” (Feature Article) – .pdf, 226k
    (Published in the CTAM Magazine:  CTAM – Cable & Telecommunications
    Association  for Marketing)
  • “8 Simple Rules” (on Angel Investing) – .pdf, 350k
    (Distributed by Silicom Ventures, LLC – Published in various magazines and journals)
  • VOD: Tapping Deeper Wells – .pdf, 436k
    (Industry White paper)
  • Cable Television VOD for Learner-based instruction – .pdf, 462k
    (Published for AECT: Proceedings of the Association for Educational Communications  and Technology)
  • ABC’s of VCs – .ppt, 993k
    (University Lecture Slides – MBA venture finance course)
  • Perspectives of Angel Investing – .ppt, 992k
    (University Lecture Slides – Entrepreneurial Business course)
  • “The New Science and Voodoo of Media Programming ”
    (working title:  article due Spring 2007.  subject: new ways of programming  content, using new technology, and advanced behavioral and personalization techniques)
  • “When the Superhero CEO Becomes Powerless”
    (working title: article due Spring 2007.  subject: skillsets required for a new venture are rarely possessed by the seasoned, large-company CEO )
  • “Complexity and Game Theory Strategies in Modern Economic Markets”
    (Columbus Press (c) 1999.   Not available in electronic format yet)
  • “Expert Systems Design for Predicting Behavior”
    (Air Force Program Research Office – AFPRO (c) 1989. Not available in electronic format yet)
  • “Using Artificial Intelligence and Heuristic Databases for Optimizing
    Real time Battle Strategy”
    (Air Force Program Research Office – AFPRO (c) 1988. Not available in electronic format yet)

 

Engagements

  • CJ has been a speaker at media industry events such as:  Digital Hollywood, Kagan VOD Summit, CTAM Summit, The Western Cable Show, The National Show (NCTA), The National Association of Television Programmers, (NATPE),  CES – The International Consumer Electronics Show, and IBC, the International Broadcasting Conference.
  • An avid public speaker, CJ Cornell has founded 4 Toastmasters clubs and served as president of the Sun Microsystems chapter 1998-2000. CJ received numerous speaking awards including Speaker of the Year-1994 and distinguished officer 1992, 1993 & 1999.
  • Upcoming Speaking Engagements:
    (to be posted)

Research and Consulting

digital media
social media, behavior
social analytics
sentiment

game theory / gamification

predictive analitics

=============

Webinars / Seminars

 

Speaking

 

Development

 

entrepreneurship – Advising

pitch preparation

funding preparation

(introduction)

 

 

Social Media

Game Mechanics, gamification

Metrics, analysis

Cite chaos games to portfolio

consulted to startups, VC firms

sprint/centurytel

landmark communications (totalvid)

 

KICKSTARTER PRODUCCING CREDITS

(AND Marius Movie Credit)

NYIT Advisory Board

CURRENT ACTIVITIES

 

 

 

 

 

Advisory

  • Strategic planning
  • Interim executive: CEO, COO
  • Business development
  • Competitive intelligence
  • Market research and analysis
  • Marketing strategy, program development and evaluation
  • Interim staffing: Startup or turnaround
Academic
  • Visiting or interim professor
  • Concentration: Innovation and creativity to develop the future
  • Multi-disciplinary: Media, communication, business, technology
  • Undergraduate or graduate level
  • Full or partial term assignment
  • U.S. or international availability

 

 

 

 

 

 

 

Academics

subjects

courses

worskhops / smeinars

Selected Articles and writing

http://igniteshow.com/videos/cargo-cult-entrepreneurship-0

 

 

Selected Articles & Presentations by CJ Cornell

  • “Strking Oil in the Vast Wasteland” (Feature Article) – .pdf, 226k
    (Published in the CTAM Magazine:  CTAM – Cable & Telecommunications
    Association  for Marketing)
  • “8 Simple Rules” (on Angel Investing) – .pdf, 350k
    (Distributed by Silicom Ventures, LLC – Published in various magazines and journals)
  • VOD: Tapping Deeper Wells – .pdf, 436k
    (Industry White paper)
  • Cable Television VOD for Learner-based instruction – .pdf, 462k
    (Published for AECT: Proceedings of the Association for Educational Communications  and Technology)
  • ABC’s of VCs – .ppt, 993k
    (University Lecture Slides – MBA venture finance course)
  • Perspectives of Angel Investing – .ppt, 992k
    (University Lecture Slides – Entrepreneurial Business course)
  • “The New Science and Voodoo of Media Programming “
    (working title:  article due Spring 2007.  subject: new ways of programming  content, using new technology, and advanced behavioral and personalization techniques)
  • “When the Superhero CEO Becomes Powerless”
    (working title: article due Spring 2007.  subject: skillsets required for a new venture are rarely possessed by the seasoned, large-company CEO )
  • “Complexity and Game Theory Strategies in Modern Economic Markets”
    (Columbus Press (c) 1999.   Not available in electronic format yet)
  • “Expert Systems Design for Predicting Behavior”
    (Air Force Program Research Office – AFPRO (c) 1989. Not available in electronic format yet)
  • “Using Artificial Intelligence and Heuristic Databases for Optimizing
    Real time Battle Strategy”
    (Air Force Program Research Office – AFPRO (c) 1988. Not available in electronic format yet)

 

Speaking Engagements

  • CJ has been a speaker at media industry events such as:  Digital Hollywood, Kagan VOD Summit, CTAM Summit, The Western Cable Show, The National Show (NCTA), The National Association of Television Programmers, (NATPE),  CES – The International Consumer Electronics Show, and IBC, the International Broadcasting Conference.
  • An avid public speaker, CJ Cornell has founded 4 Toastmasters clubs and served as president of the Sun Microsystems chapter 1998-2000. CJ received numerous speaking awards including Speaker of the Year-1994 and distinguished officer 1992, 1993 & 1999.
  • Upcoming Speaking Engagements:
    (to be posted)

Selected Products

Selected Products in Media & Technology
developed, marketed and deployed by CJ Cornell

(* note – obtaining the rights to include certain information and collateral.  some information referenced is older, and not yet captured in web format.  coming soon)

Feature Shows & Channels for Video on Demand
View (ppt – 10M)

Print “bill-stuffer” collateral for special VOD feature programs for digital
cable TV subscribers.   These shows use advanced video on demand functionality to create very unique and highly engaging shows and channels.

Arbor – Video on Demand storytelling and programming
View (pdf – 1.7M)

The first authoring tool for video on demand.  Enables producers and programmers
to create new products for many video platforms.

CMN – The first VOD channels deployed on digital cable
View-1 (pdf – 900k) View-2 (pdf – 8Mb)

10 Programmed and Branded VOD channels for digital cable television.  Collateral also lists thousands of titles acquired or developed for the channel, and business information on refresh rates and availability.   Channels included Faze – for kids, Praxis –  household & how-to, Quest – learning & education, as well as sports, music, lifestyle and many more genres.

Ruckus Networks *

Widely deployed digital music and movies network for college campuses.   Programmed media with a deep level of sharing and community  (note – I did not create this service – but was responsible for shaping the user experience and the programming lineups, and product offerings).

WisdomTV/Sagesse *

Early Interactive Television deployment – largest of its kind.  In collaboration with with a US teleco, and french newspaper company.

ATVEF, JavaTV, OpenCable

CJ was on the founding board of ATVEF (advanced television enhancement forum) and JavaTV – both the early standards foundations for current advanced TV standards OpenCable and DVB-MHP.   Also created the first licensing and developer programs for Canal+ MediaHighway and JavaTV.

T-Phone *

Smart telephones and wireless communicators, to interactive television products, in partnership with BellSouth corp.

The WildCard*

Next generation “smart-cards”. Founding member PCMCIA (memory card committee)

Press Mentions

Phoenix people interview

 

Arizona Republic

 

 

 

Presidents award

 

 

other

Around the web

Here are some links around the web …

Academia.edu
http://www.linkedin.com/in/cjcornell
googleplus

ASU article(s)
Papers …
Blog Articles
etc

CJ teaches digital media entrepreneurship at ASU Walter Cronkite School of Journalism and Mass Communication (JMC 494-1001, MCO 598-1004 and MGT 594-1003)

CJ Cornell is a board Member of DataInfoCom – a predictive analytics company. 2005-Present

Media Professor, Telecom Executives Join Analytics Software Company’s Advisory Board
http://datainfocom.com/media-professor-telecom-executives-join-advisory-board/
http://www.datainfocom.com/

Two Experts Talk About Getting Ahead Of The Conversations In Social Media
http://datainfocom.com/two-experts-talk-about-getting-ahead-of-the-conversations-in-social-media/

 

nmotion technologies

ICT techn

InDplay  (with Google CEO Eric Schmidt)

Regroup / college wikis

Blimee

Qayto

Physicians Nexus

ASU program challenges student journalists, others to think like entrepreneurs | Phoenix Business Journal

 

http://entrepreneurship.asu.edu/2010/11/16/cj-cornell-professor-digital-media-entrepreneurship

http://cronkite.asu.edu/news/cornell-080508.php

http://cronkite.asu.edu/node/880

http://gossipandvice.wordpress.com/2010/05/20/entrepreneurial-journalism-what-is-it-why-it-matters-and-can-you-teach-it/

http://www.pbs.org/mediashift/2010/04/how-arizona-state-teaches-digital-media-entrepreneurs117.html
http://www.evliving.com/2010/04/16/knight-center-innovation-award/

http://www.pbs.org/idealab/2010/07/where-did-we-go-right-how-to-be-a-successful-entrepreneur190.html?utm_source=Facebook&utm_medium=fanpage&utm_campaign=pbs

RUCKUS
CJ Cornell served as Vice President of Programming and Product Management from 2005 to 2006. Rukus Network was the largest Digital Music/Movies Network for Colleges (Ruckus is a digital music and video venture formed by Time Warner executives, funded by Battery Ventures and sold to Universal Music Group.)

MOBILEWAY INC. (NOW MOBILE 365)
CJ Cornell served as Executive Vice President from 2000 to 2001 in Paris, France. Mobileway focuses on Content Marketing, Mobile Commerce, Gaming and Content Distribution.

http://www.sybase.com/mobileservices